Over 12 years of Valentine's Days' in the shop, I've two observations to share.
Firstly, that many people do celebrate Valentine's Day by purchasing gifts and secondly that many other people are quite cynical about the US tradition! So this year, as well as us all being happy to help you select a suitable gift from our wide range, we've added an activity every customer is encouraged to participate in.
Valentine's Day is about love. Who do you love? Your aunt? Next-door-neighbour? Best Friend? Husband? Wife? Partner? Boyfriend? Girlfriend? Coach? Baker? Dentist? Yourself? When you make your purchase, you'll be asked to write a message of love and it will be stuck in the window creating a whole wall of love. In just a couple of days, I've seen that people have had an even wider interpretation than I'd anticipated. Many people have written a general message for all, some have shared quotes and there's even some birthday greetings!